National Non-Smoking Week issues options, incentives to quit
Good on you Canada for taking such a positive stand and being more supportive to smokers rather than, as mentioned being "No longer purveyors of authoritative lectures or graphic guilt trips". Here in Australia the Quitline still persists in trying to only scare smokers into quitting with little in the way of being openly supportive other than showing a phone number after their lecture. I am running two positive awareness campaigns here in Australia called the Quitober Challenge and the QuitMay Challenge designed for employers to sponsor their staff to quit smoking. This year employers will be able to sponsor their staff’s partners to quit also. Anyway, with messages like yours in Canada, hopefully our governments and NGOs will finally get the message that smokers are adults and need to treated as such.